Money making on the side or the side hustle is now loudly encouraged and gone are the days when it was looked down on or actively prohibited by employers or discouraged by family.
Employers prohibited it because they were concerned and rightly so about loyalty, distraction and conflicts of interest. Friends and family discouraged it because they expected you to channel all your energy into an education and finding a good job.
Money making on the side is easier now and here is why
Word Gets Round Much Faster
With the smart phone, communicating or getting your product out there is faster. What once required months and years, capital, or connections can now happen in the blink of an eye with a smart phone and the right platform.
The right platforms can dramatically lower the barriers to getting the word out there. You can now get word out about your book, your succulent plants, your chili sauce, your math tutoring, and your management consulting or real estate business faster and in most cases for very little money.
You Get to Keep Working for Others
Working for others or being employed used to be a barrier for side jobs but not anymore. Work places now accept this new reality albeit, with rules on how to conduct business at the work place and by making sure that performance is not falling behind.
To keep your day job, keep on top of things at and make sure that when that performance appraisal comes around, you get a good report and stay on track with your career growth if that is your primary goal.
Learning from Others is Now Quicker
Getting information about how to do things has become easier because there are people out there that are posting their experiences. This takes away some of hustle and earns you time to build your business. Also, you get to know what others are charging, what clients expect and hopefully also how to avoid the pitfalls.
That painful journey on the learning curve is much about your degree of commitment as it is about following the right person.
You Can Use Time Saving Apps
AI apps have shown us what is possible in a few minutes. Minutes not hours, and this is a game changer. Tasks that once took lots of leg work, money and a lot of hours can now be completed easier, cheaper and faster.
Things like doing a survey or a market research, writing copy or producing a short video for your business takes a lot less time and can be completed at a professional level with the right prompting. So, if there is a good app out there, use it.

